A lot of villa owners in Bali fall to the trap of trying to attract mass audience to their vacation rental. The result? Tight price competition that you cannot escape. This is why creating a niche audience for luxury villas in Bali is a good business.
Every holiday property is distinctive. Whether it’s a small villa in the Jimbaran, a beach house in Canggu, or a condo in Seminyak, and if it’s properly positioned inside a niche area, you can step away from the mass audience arena and welcome guests who want exactly what you have to offer.
Why You Should Appeal to Niche Market
Now think about it. Can you compete with high-level search terms for vacation rental that are dominated with giants like AirBnB, Traveloka, and Booking.com if you focus on large mass audience?
One of the benefits of catering to a narrow niche is that your direct competition is greatly reduced. Because you have a lot smaller collection of keywords, facilities, and specialized marketing outlets to filter results by, competitor research is also much easier. The disadvantage is that each direct competitor has the potential to take a larger share of your revenue.
First and Foremost, Location
When it comes to choosing a specialized market, the location for your luxury villas in Bali is unquestionably important. When you own a vacation rental condo in Canggu, you can make a special accommodation for surfers! Consider where you are, what your surroundings have to offer, and why people vacation in your area. Make a list of activities, vacationer kinds, and the surroundings around you, and set it aside.
The Demographics that Come with Certain Areas
You should also think about the demographics of the people who live in or are drawn to a given location. Your surfing resort should ideally be located near a beach with excellent wave breaking conditions for surfers. You can also consider in your area because your demography of surfers is likely to be male-dominated and between the ages of 18 and 45. Choosing a property in a municipality with a nightlife rather than an isolated one, for example.
Researching the Competition for Your Niche Luxury Villas Bali
When looking at competition for a purpose-built luxury villas in Bali, the most crucial thing to look for is an open market. If not, you’ll have to evaluate whether you can compete directly with current firms that cater to your target market. Do you have something more interesting to say? Do you have a stronger grasp on marketing channels?
Targeting the Niche Market
You’ve determined the unique selling points of your location and lodging. Also, you have find the reasons why people would enjoy their vacation rental experience in your villa. From here, you can begin to imagine the types of guests who will enjoy what you have to offer and how to attract them. You should be selective about the guests who book your holiday rental, whether it is merely a short-term rental investment or your own vacation property that you rent out when you are not using it. This can be accomplished by defining your ideal guest persona.
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Examples of Niche Luxury Villas in Bali
You can start narrowing down your theme or niche market now that you’ve identified your home and the type of renters you’re looking for. Here are some instances of niche travel markets that are expanding in Bali:
- Luxury travels
- Pet-friendly accommodation
- Surfer accommodation
- Yoga and wellness retreat
- Honeymoon getaway
- LGBTQ+ friendly accommodation
- Family and kid-friendly accommodation
- Luxury wedding villa
The more you serve to a specialized market, the more you’ll discover about their travel habits. And if you are a quick-witted villa owner, that means an opportunity to let your business grow better!
