Social Media For Your Business Marketing Strategy

The role of social media is essential in the matter of your business marketing strategy. Social media presence influence your brand awareness. You see, the ways consumers engage with businesses is now hugely influenced by social media presence. Therefore, it is important for a business to increase its social media engagement. You can generate it through many things such as comments, likes, share, etc. Extending your brand through social media engagement is also a way to build trust. You can even start building more loyal customer base through social media engagement. 

social media for business

Improving your business through social media engagement

Building your business engagement through social media can be tricky and challenging especially. However, it is worth a try because the impact for your business will be significant. You may need to apply specific strategies so you can build your following and customer base surely but steadily.

When you attempt to catch attention through social media, don’t think to catch everyone’s eyes. What you have to focus on more is your ideal client. Stay in your target niche by delivering more relevant contents to them. Hence they would find your posts useful and relevant as well. If you use more than one social media platforms, deliver consistent brand and image. 

Targeting

Instead of trying to impress everyone, it is better to make unique or personalized contents where your target customers find them more valuable to them. The value of the content is more important and when you can make it connected to what your ideal clients want, it is great. To build social media engagement, make sure to use the connections to be more active and engaging with your follower. You have to give your followers reasons why they should reciprocate your attempt to connect with them. 

Create relatable stories

A story has powerful impact to business and how the brand is viewed. If you want to build your brand through social media engagement, you have to create more engaging story that can connect your brand with your ideal customers/followers. You may have to define the story of your business then find out who else will be interested in it. Then, you can explain the story in a more engaging way. When you can deliver the story well, the customers will find something from the story that resonate with them. It makes them want to stay with your brand. 

Also read: Selecting Home Furniture for Small Living Spaces Yogyakarta

Sincerity

Be more genuine and sincere in building your social media engagement. Treat social media as effective tools to let your customers see who you really are. Your customers follow you on social media to really see beyond your high quality products and service. They may want to see the behind the scene of your successful brand. Thus, you may show them snippets of the process of as well as the hardships, and how you value your customers’ opinions. Don’t be ignorant just because your followers keep growing. In fact, you have to be more active, accommodating, and engaging with them. 

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Determine The Right Move When Facing Crossroads In Business

Running your own business is promising and rewarding. However, it is also full of challenges and obstacles. Not to mention that you hold full of responsibility of the business you run. Your decision will determine how it affect your business. It is not easy to make the right decision especially when it involves so many people. It is harder when the situation put your business at risks of great financial loss. 

How to determine the right move for your business

Decision-making is important aspect in business because every decision holds its own risks and consequences. However, avoiding the problems will only cost you more. It will only put your business at higher risks. Thus, making efficient and effective solution is a must. 

crossroads business

What you have to focus on is not how to make the right moves or decisions but how to make decision that will reduce the number of mistakes you make. That’s the main goal of decision-making. Making mistakes is common in business but when it happens all the time then your business is doomed. Therefore, reducing the risk of making mistake is important. 

Economic impact

There are main factors you can focus on when making the right moves for your business when facing crossroads. The very first factor you need to consider is the economic impact. It includes the cost of money, time, and personnel. This impact can be estimated and calculated because the result is in number. The estimation may not exactly accurate but at least you have informed base. Educated guesses are better moves to take than hitting blindly on the target. When you look at the sums, see if the risk is worth the reward.

Brand value

Make sure that the decision you make doesn’t change pr reduce the value of your brand. The decision you make should cause improvement for your business. In making decision, it is impossible to please everyone. Thus, you have to choose a decision that makes you stay on what you stand for as a brand. This way, you will be able to make thorough calculation and improve your business as the result. 

Preparing yourself for any scenario

In searching for the right move for your business, you have to be aware of the worst scenario that possibly happens. This way, you will be more prepared when unpredictable result is what happens from the decision you make. However, you can also estimate the possible best scenario. This can help you plan the next moves to take if it really happens so you will not get overwhelmed or freeze on the spot. 

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Trust your instincts – and your team

Other important factors in decision-making include gut instinct and teamwork. Your intuition is often based on accumulated experiences which lead your subconscious to certain path. Thus, do not underestimate it. Listening to your gut can save you from troubles. It is also important to trust your tea because you hire them for a reason. They are capable and skillful people you trust so discussing he issue with them and giving them opportunities to give solution or suggestion is the right move. 

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Tips for Entrepreneurs To Cope With Stress

Being an entrepreneur is not an easy path to choose. It is full of responsibility especially when you are a solopreneur. When you decide to involve in entrepreneurship, it means you also have responsibilities as a leader. You have to take care of many things so everything is running smoothly. When you acquire new role, you have more burden. It also means you are more prone to stress and any fatigue both mentally and physically. It is essential to know how to cope with the stress since it can lead to more problems if you keep piling it up.

Coping with stress for entrepreneurs

Every individual may have their own way to cope with stress or fatigue due to work. When you are an entrepreneur leading and running your own business, feeling lonely and stress is bound to happen. However, every individual may experience different intensity or frequency. Regardless, it is important to not succumb to any kind of stress because it can hold you down from reaching your goal.

Tips for Entrepreneurs To Cope With Stress

Meditation and Mindfulness

One of the many things you can do to cope with stress is to practice mindfulness and meditation. Your mind is the key to almost everything related to your physic and mental. When your mind is too hectic, it is easy to get stress and distracted. You will also get less productive which can affect your business flow. Your mind holds power so when something wrong happens, it is easy for errors to happen.

Know how to respond to symptoms of stress

As an entrepreneur, it is highly recommended that you equip yourself so you will be prepared how to respond to any symptoms of stress. Practicing mindfulness and meditation doesn’t have to make you spend hours a day. It is enough for you to spare 30 minutes a day to do it. This simple practice to cope with stress can help you clear your mind. This kind of silent retreat is important to do every once in a while especially when you think you have had enough with all the stress caused by your business.

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Don’t normalize the stress

Stress is not uncommon especially for entrepreneurs. However, it doesn’t mean you can normalize it. It is something you have to cope with. When you neglect and pile up the stress, it is easier for you to get agitated, irritated, and feel lost. Those are not good if you are in a position to run a business. It is true that running a business requires you to use your logic more but emotional fatigue can be dangerous too. It is not only bad for your business but for yourself.

Self-care

Self-care is important especially for entrepreneur because business world itself is full of things that trigger stress. Physical fatigue is not the only thing you have to be aware of. Your emotion needs to be stable as well so that you can more focus on things you have to do with your business. Taking care of yourself should be part of your goal too aside from reaching professional success.

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The Impact Of Self-Promotion To The Success Of Female Entrepreneurs

Entrepreneurship open chances to be successful for everyone regardless of gender or ages. Thus, it is not impossible to see more women success in leading their own companies in the future, it has even begun now. However, there is a bit issue on why less women are exposed to be a successful entrepreneurs even after what they have managed to earn and achieved. One of the reason is the lack of self-promotion. You might think that just because women like talking, they are more aware of self-promotion. In fact, lots of female entrepreneurs lack of self-promotion. Meanwhile, the impact of self-promotion to make them successful in  business is significant.

Why self-promotion important for women to be successful in entrepreneurship

Why self-promotion important for women to be successful in entrepreneurship

The studies found that the more successful women are, the less they likely to brag their achievements. They tended to downplay their achievement to blend in. However, self-promotion is a great weapon women can use to boost their success in running their own business. It opens more opportunities to grow bigger.

It helps you to achieve success

Some female entrepreneurs may find it to be time-consuming to just tell their achievements or accomplishments to the others. They are also most likely afraid to be considered as arrogant. Thus, many female entrepreneurs choose to downplay their strengths. However, self-promotion or bragging can help women achieve success even more. The study even showed that both women and men enjoy hearing women talk about their achievements and accomplishments. It makes people respect them even more.

The success of woman is considered special

Women success is not something but still considered as special. It is something inspirational. It is because there is still stigma or stereotypes about women in general which makes people view women as weaker creatures than men. Therefore, successful women always manage to inspire other people. Their success can inspire the others to work harder and dream more. Therefore, it is highly suggested that you start your self-promotion because downplaying your strengths or accomplishments is so detrimental.

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Promotes positive network

Why self-promotion important for women to be successful in entrepreneurship

Self-promotion is also important key for female entrepreneurs gaining success because it promotes positive network. You can brag more about your accomplishments or achievements in not an arrogant way during networking sessions. Use this opportunity as a chance to share your experience that can inspire other people who listen. Self-promotion can help boost your fellow female entrepreneurs. They will be more motivated to do as good if not better than you. Self-promotion is empowering for women because it can boost your own confidence. It makes you feel like you do something to the people around you especially fellow entrepreneurship.

Displaying how wonderful your team is

Another reason why self-promotion important for your is because you can relay how wonderful your team is. How hardworking they are to make dreams come true. Therefore, self-promotion is not only about your personal accomplishment but also the entire journey of your business, including your valuable team. It may also inspire people to develop good leadership. This kind of self-promotion will also open the gates for more opportunities to build larger networks. It is like a bonus but essential to gain more success.

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Small Business And Change Management Issues

Business faces its own issues in various aspects including management and its possible changes due to various reasons. It is actually not the issues that small business only faces because even large business face some difficulties overcoming the issue of change management especially due to technological factor. Adapting to changes is not easy for business regardless of the scale. However, small business is particularly in unfavorable position when it comes to technological changes. They have various limits to help them overcome the issues. For example, lack of resources can put them in trouble when there are technological changes. As the result, they are incapable of competing with larger businesses. 

Small Business And Change Management Issues

Overcoming change management issues

Even though small businesses are in less favorable condition when it comes to technological changes, it doesn’t mean they have no hope to get out of the crisis. Small business can actually overcome the situation by doing more with less. Agility is one of the most important qualities small business should have if they want to be more capable in handling change management issues due to technological factors. 

Poor change management practices will lead to failure. Therefore, sharpening and developing change management is a very important thing to do for small business. Change management itself refers to a systematic process to deal with any transition or transformation of goal, processes, or technologies of the organization to ensure that intended outcomes are resulted. Responding to changes is not a minor issue. In fact, it is a major one because it affects business in general. However, it is also important to choose the right change management models that help deal with the issues without disrupting the business itself. 

Leaders are the main players in this situation. The way leaders take initiative to handle the issues affects the outcomes. Technological changes are possible to handle by doing the right approaches and strategies. Leaders should approach technological changes as gradual process. It means, it involves frequent interactions to help reshape opinions and behaviors of the employees as well. As the results, the employees will be able to learn quickly while embracing and supporting it. 

Strategies and approaches are important but communication is essential. Poor communication will lead to more problems. It is important for leaders to share necessary information with their employees so they are aware of the situation instead of being kept in the dark. However, it is important to only give relevant information as to not overwhelm the employees. 

Technological changes are bound to happen because we are living in digital age. Technology is supposed to be taken advantage of to your benefits. Technology can help improve business in various aspects including management, communication, automation, cost, productivity, and many more. Choose the right tools of technology that truly fits the flow and goals of business you are running. There are so many tools but not all of them are helpful for you. The way to know which one is right for you is by conducting a comprehensive requirement assessment beforehand.

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Why You Should Invest in Bali Real Estate

If you ever wanted to invest in something for future profit and intend to consult first on what you should trust your money with, most people would say investing in property would be a good and safe approach. The reason being is because the human population will keep increasing, the demand for properties would keep getting higher each day. In Indonesia for example, Bali real estate is a thriving business that can have a huge price jump each year.

 A comfort bali real estate for short and long term investment

Investing in Bali real estate is hugely beneficial for the future 

As we all know, Bali is one of the many vacation islands in Indonesia which can have millions of visitors each year. From all those visitors, many of them decide to stay on this beautiful island whether it’s for a period of time or indefinitely. So with that in mind, the demand for real estate comes not only from the locals but also from foreigners as well. This is already an advantage for Bali’s property. 

Aside from the high demand, most real estate in Bali like villas and hostel is surrounded by the beautiful nature that you can’t find in a big city like Jakarta or Surabaya. Most real estate owners usually build their property near beaches, cliffside, forests or rice fields. With a relaxing atmosphere and quiet neighborhood, people will feel like resting in remote areas far from a busy life in the city.

 But, it might be harder to get real estate in Bali compared to other provinces

Compared to Java, Bali is just a small island in the middle of the Indonesia archipelago. This factor makes the price for each land in the area can be way higher because of the limited space. Another reason is the fact that Bali is a vacation island by itself, causing each property can have a great prospect for development in the future. Those problems making people who are willing to invest need to act fast in order to get the property that they wanted.

Based on the statistic, apparently in the last 2 years namely 2018 and 2019, Bali real estate business didn’t have any significant price change compared to growth in previous years. This is because lately, most owners tend to wait and observing the market, causing them to hold their prices or even lower it. So, what a coincidence that currently is the best moment to invest in case you’re interested to own a property in Bali. Who knows maybe you can have a residence that you wanted at a reasonable price!

When looking for properties with a reasonable price, you should try using the site with a large database of villas and lands so you sure can find the one that you need the most in the future! 

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Dealing With Difficult Conversation Within Professional Settings

Involved in business industry means you are meant to interact with other people. Be it your workers, customers, business partners, investor, and many more. It is bound to happen to meet difficult situation during one of your interactions with them. Difficult conversation within professional setting is not uncommon. In fact, you should be ready to face it. Communication is delivered through many ways. Two-way communication is important in professional settings as to not cause any misunderstanding. 

Dealing With Difficult Conversation Within Professional Settings

How to handle difficult discussion within professional setting

Keep in mind that discussion is important when it comes to business and life in general. Problems can be solved through effective communication. However, it is also often that conversation leads to hot debate. It can turn into disastrous event than end badly on either sides. To make you more prepare of how to deal with difficult conversation or discussion within professional settings, here are several tips to try.

Thread your words

It is true that during professional discussion, you need to thread the words carefully. Wrong words can lead to many possible result. If you are in difficult or challenging conversation, avoid responding in a hurry. Take your time to listen and digest every piece of information the others deliver. Even if in the half way through you already disagree, hold yourself back from responding or making rebuttal. Instead of just hearing the others, try to understand their underlying motivations. If you need time to think, tell them and let them know you will get back to them soon. It makes you thoughtful listener.

Avoid unrelated issues or rumours

How to handle difficult discussion within professional setting

Dragging in rumours about the others just because you want to win the argument is detrimental. More importantly, it is not wise action in professional setting. Keep in mind that the point of discussion is not win the argument but to achieve main objective t work effectively. If you want to encounter their arguments, make sure to only state facts and deliver them calmly. Try not to raise your voice.

Start with positive mind

If you have the mind to win the others over or make them agree with what you are going to say, it is already bad situation. It will only make you more narrow-minded and unacceptable. It makes you failed to see the larger pictures. Therefore, it won’t result positively. To help you ease up the discussion, start with positive mind. Also, calm your mind and let them open by thinking the larger picture. Try to think of long-term success you can achieve instead of focusing your mind solely on trying to win the arguments. 

Don’t take it personally

Do not get personal when you have professional discussion within professional settings. Try to be calm and professional. Avoid touching personal subject and don’t make the conversation personal. Be clear and direct in talking your points to the others. Make sure that you show clear objectives through the conversation. Don’t be apologetic of the situation especially when you have the authority. Be a decent, respectful person but don’t apologize for something you should not. 

 

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Tips To Be More Prepared To Run Your Own Business

Running your own business opens more opportunities to build your own wealth and career stability. However, entrepreneurship is not for the weak. It has its own risks and weighs you should be prepared of. The challenges are real and cannot be taken lightly. However, there is no use to keep waiting for the right time to start your own business. You can snatch the opportunity when you see it. Then, start building your own preparation so you are ready to face any challenges you may encounter in the future.

Tips To Be More Prepared To Run Your Own Business

How to be more prepared running your own business

It’s important to remove distractions and start forming your own preparations. Focusing on your goals can help you to not lose attention on the priorities. Things you can do to be more prepared running your own business include:

Ambition is like a fuel you need to start

It leads you to become a more curious person. This quality is important to run a business so you will always have passion to discover brilliant ideas. It is also important to drive your motivation to learn more and more. Ambition is a root to many things you can use to find more opportunities to become a successful entrepreneur.

Start building a solid network

You may not get the benefit of network at the moment you build it. However, it is like an insurance. You will get the benefit when you need it. It is important to build not only solid network but also the diverse one. Solidity and diversity of the network you build will be a helpful resource for you in the future. There will be times when it becomes your valuable opportunity. Thus, never stop building your network because the larger the better.

Know the risks

Tips To Be More Prepared To Run Your Own Business

On preparing the business, you should know the risk and prepare something to minimize them. Running a business means you will always have to make decision. Every decision has its own consequences and risks. There is no decision without a risk. However, you can make decision that has minimum risk. Improve your decision-making, problem-solving, and creative-thinking skills. Those are good investment for you to know how to minimize the risks.

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Build your credibility

Build your credibility by becoming expert in many anything. Expertise brings you more confidence in doing what you are doing. It attract people to put their trust on you. That’s why it is important to always have motivation to learn something. Your expertise can become the source of credibility and good reputation you need to build your business. Keep improving yourself through various occasions such as attending seminar, signing up for a training, etc.

Build a solid team

Keep in mind that just because you start your on business doesn’t mean you do everything all alone, you still need a great teamwork to help you reach your goals. Having solid teamwork will also make you more prepared in overcoming every problems that come your way. You can rely on your team in many ways. Choose the right people to be in your team. Aside from their skills, choose people with great personalities.

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The Right Approaches To Make Your Customers Happy

It is not even exaggerating to say that customers are the key indicator of the success of your business. Customers these days don’t seem to be straightforward to control for the only real of business since they’re armed with proper information and resources. They have the resource and power within the matter of buying products or services. Aside from that, customers have the power to decide whether or not they are going to stay with certain brand in which its products or service they bought. To keep them happy and stay loyal, you need to find the right approaches. 

The Right Approaches To Make Your Customers Happy

Happy customers for your business

Customer’s satisfaction and engagement are two important indicators you should pay attention to if you want to run a successful business. Raising brand awareness is also important. However, it is more related to the longstanding marketing objective. Meanwhile, customers’ satisfaction and engagement are essential to build closer and more solid relationships through effective communication. Building personal relationships with customer can help create mutual benefits for both parties beyond quantitative numbers. 

Customer is happy to buy experiences

Keep in mind that happy customer is more than about customer’s buying experience. It is also important to make your customers outside buying experience. It can be a period of before and after the purchase. As mentioned earlier, the point is not only to deliver excellent buying experience but also to make them value your brand beyond their initial purchase. It is also about making them trust you even more that they decide to stay with you. The main goal is to build healthy, positive, long-term relationships. 

Show genuine care to your customer

The Right Approaches To Make Your Customers Happy

There are many ways and approaches you can use to make your customers happier. However, make sure that every approach is not about making your business profits increase more. Make sure that the approach can show how genuine you are to appreciate your customers. Use approaches that show you care about your customers and always be ready to give help when needed. Lots of brands use strategies that are too money-oriented. No surprise it results in short-term goal in a form of happy customer only at that moment. Outside of purchase period, they return in delivering very basic efforts tor each out customers. 

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Support customer loyalty programs

Driving value outside of buying experience can be in a form of customer loyalty program. It is considered effective because it is a win-win for both customers and the brand. Customers receive incentives throughout their engagement with your brand. Meanwhile, it helps promotes your business growth even more. You can also use another proactive approach to make your customers happy. Make sure to create a customer service team that is attentive and quick in responding to customer’s problems. Make sure the team are reachable and approachable as well. 

Self-service resources

Another approach is in the form of self-service resources. Offering self-service resources as an extension of your customer service team. Thus, customers have can become more independent in solving their problems effectively even without the need to reach the customer service team. It can bring more convenience for the customers.

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Self-Funding Strategies To Successfully Grow Your Business

Growing a business or startup can be very challenging especially in the matter of financial setting and stability. There are many entrepreneurs who have already been struggling even from the start to earn sufficient fund to grow their business. There are many alternatives entrepreneurs can choose to fund their business such as use bank loans. However, sometimes it causes another problem in the future especially when the business doesn’t do so well. There are also entrepreneurs who use their own resources including self-fund. Most small business starts their journey by self-funding. You might be one of them who can become successful if you know how to maximize it.

Growing business using self-funding strategies

According to some researches and studies, entrepreneurs who use their own strategies are most likely to be stronger and more dynamic. Thus, their business to grow successfully is higher than those who only rely on bank loans. However, self-funding still needs strategies because it can effect negatively to the venture growth of your business if you do it the wrong way. 

In self-funding strategies, partnership plays key role to the effectiveness. Resources sharing can help you minimize possible downside from extreme self-funding. It is even more effective when you try cost minimization strategies to he partnership. Building strategic partnership will open more opportunities while suppressing possible risks. Instead spending money on expensive tools, you can check your network to help funding your business. For example, you can ask your friend to lend you a facility you need to grow your business. In return, you can pay them for a fee or help them to accomplish their tasks. 

Develop strong pre-sales capabilities to be in high performance. You can do it by reaching out to your customers and presell your product. Preselling is not new strategies in business. It is not only effective to be applied to new business but also to the already established ones. It can help you get the right signals of the people’s interests in your upcoming products or services. Not to mention that you will earn money you can use to develop your products or services. It’s like killing two birds with one stone. 

Another self-funding strategy you can use is by convincing your customers to commit to your brand. Well, this is very challenging. You can also do it by personalizing the contract so that you can also overcome the presale objections. You may include some service periods that benefits your customers. This is very challenging especially when you don’t have proper resources. Preselling itself is part of the strategies that greatly to the product development. Therefore, it is something you cannot just take lightly. Meanwhile, seeking customer’s commitment before developing your product or service is effective in minimizing the risks.

In self-funding strategies, it is also important to maximize human capital. You can also shorten the development cycle to cut down unnecessary costs, build in response to demand, work with a mentor, etc. Those are effective to help you grow your business successfully. 

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