Content marketing is often seen as modern strategy to boost a business. However, the concept is not truly new or modern. In fact, it has been used even before advanced technology was born. The main concept of content marketing is to deliver story to help promote business. It has been used before digital era. However, the media and tools are different. Today, content marketing is considered digital marketing strategy because it is done via online platforms instead of books. Story telling has been considered as powerful strategy to boost a business because it can engage you with audience effectively.
Content marketing mistakes you can avoid
Today, content marketing is one of the key factors of the successful of your business in the matter of sales. It can help drive the sales significantly. It can help promote your products or service in more interesting ways. In results, it generate leads multiple times better. Not only that, content marketing also help build credibility, trust, and reputation. It is a great way to build strong connection with audience and your potential customers. Not to mention that it can also be effective way to improve customer service. However, there are also mistakes which make your content marketing less effective, such as:
Stick to one method over the time
It is a mistake to just stick in one method or topic after you gain success with it. What you need to realize is that everything changes, grows and develops. When you gain more customer base, the interest will grow. It is possible for the topic interest to get wider. Thus, it is a must to find out more information and gather data about it. As the result, you will be able to deliver the right contents at the right time. Make sure, you know your customers wants, needs, motivations, and preferences.
Being too pushy in your content delivery
Content marketing is different from sales propaganda. When you deliver content that is too ‘salesy’, the audience will not get interested. Instead, you have ti deliver contents which are full of helpful information. Keep in mind that your audiences visit your site in hope to find answer for their problems or concerns. Thus, you have to make sure you have what they need. You can carve the helpful contents to be relevant into your products or services as subtly as possible.
Too rare or too often in posting content
It is important to prioritize your content delivery for effective result. If you just post monthly or annually, your business won’t have enough engagement and relevancy. Meanwhile, it will be useless if you do daily posting low quality contents. It is highly recommended to set your content calendar. Make sure to take your time to create compelling content in regular basis such as once or twice a week. In that frequency, you can still keep your visibility. Meanwhile, quality content opens more opportunity for your audience to share. Not to mention that high quality contents are long lasting.