Google Reviews To Optimize Your Small Business

Google Reviews To Optimize Your Small Business
A Google review of a place

The first thing most people do when seeking products or services of a business is by looking them up on Google. The majority of customers check on Google reviews online before deciding to make transactions or not. They are diligently looking up the reviews even before visiting a business. The reasons is that they want to check out the experiences the others have had with the company. That is why it is important for your small business to have positive Google reviews.

Optimizing your small business with Google reviews

Google reviews are very important for today’s business. You need to put effort to optimize them. The majority of customers look at the reviews and rating on Google before deciding to commit to a brand or company. If they are not what they expect, potential customers will look for another company. 

Understand what are Google reviews

To put it simply, Google reviews are kind of testimonies the customers leave on the Google platform to let others know about their experience after buying certain product, using particular service, or working with certain company. Google reviews are widely read and very accessible to everyone. And to leave reviews on Google, you just need to have Google account, which is free to create. 

Set up Google Business account

You can optimize your business through Google reviews by setting up Google Business account first. You create your Business Profile on Google to let people find you and leave reviews. Make sure to create Business Profile that look credible by attaching interesting photos and clear description of your business. 

Actively seek reviews from customers

Actively seek reviews from customers
Online satisfaction rating

Most people tend to eager to leave reviews if they have negative experience. Hence, provide excellent customer service to make customers happy. Encourage them to share their experience and leave positive reviews on Google. Never buy reviews because Google most likely will find out then get you penalized and pushed down in rankings.

Help customers leave reviews

Some of your customers might not leave reviews on Google because they don’t want to but because they don’t know how to. Hence, help them to do it by giving clear explanation.

Thank customers for leaving reviews

It’s good to respond to your customer’s reviews. Always thank your customers for leaving positive reviews. Respond in an open manner if customers leave negative reviews. Try to find the problems so you know how to solve it and improve . 

The importance of Google reviews

Google reviews pretty much raise the profile of your business online. If your business have good reviews, the chances are high for the people to visit your website. They are also beneficial to optimize search engine optimization. With good reviews, your website will be ranked higher, making it more popular. The star ratings will appear under your company name in your Google Business Profile. If you have high ratings, it will automatically boost your profile. Google reviews also provide you valuable feedback from your customers so you know how to improve. With good reviews, you gain more trust. 

Resort Builder Bali, How To Implement Balinese Characteristics

Bali is one of the popular islands of Indonesia. This island is quite often visited by tourists because of its culture which is still quite thick and persistent. In addition, Bali is famous for its customs, clothes, and buildings. The increase in tourist arrivals causes an increase in the need for new hotels or resorts. The search for villa & resort builder Bali has also increased along with construction developments after the pandemic ended. 

Resort builder Bali with local traditional characteristics

Cultural preservation and the persistence of traditional Balinese characteristics are very important to be maintained. Why? So as not to lose the characteristic identity of Bali architecture. It is hoped that hotels and resorts in Bali will promote the concept of local wisdom and maintain Balinese culture.

Resort builder Bali with local traditional characteristics

The hallmark of traditional Bali architecture in most villas and resorts is a spa. Traditional Balinese architecture has a specific character that refers to the culture of the community and its deep relationship with the local natural environment. Villas & resorts in Bali come with the concept of a trip that provides an unforgettable experience.

Resort hotels pamper their visitors with an experience of the place. The uniqueness of the local location will be highlighted. The local natural potential is adapted and used as the main element in building design. The building design also adapts the local culture to preserve the local culture as a tribute to the surrounding environment.

The selection of local materials and goods produced by local artists adds to the value of a typical Balinese villa or resort. The use of design services Bali will really help the owner choose all the accessories with a Balinese theme. The hope is that villas and resorts can combine a minimalist design that is able to show Balinese culture. 

Application of Gazebo in Bali villas & resorts

The gazebo is part of the Balinese architectural style. The gazebo or “bale bengong” is permanent and also functions as an informal space, a place to relax, and rest while breathing fresh air and looking at the surrounding gardens.

The main structure “Bale bengong” is actually a small house that is open and built in an open area or on garden land. It is located separately from the main house building. The main structure lies in the columns that support the roof.

“Bale bengong” Bali was originally a place to dry or put crops such as rice before entering the rice barn when the harvest season arrived. Currently, bale bengong is not only for placing crops but has been implemented as a traditional Balinese feature.

Tips For Creating A Strong Company Culture

Company culture is one of the most important thing you need to establish when running a business. Company culture is how an organization and its employees behave. It is defined by several core elements such as shared values, perceptions, visions, and behaviors among the organization. Company culture is also about how team members and leaders treat each other within an organization. Identifying strong company culture is relatively easy but can be challenging to build. 

Tips For Creating A Strong Company Culture

How to create strong company culture successfully

Your company culture is based on the actions of everyone within your organization. However, there must be someone or some people who are in charge of maintaining it. It is important to implement techniques and approaches that will engage and retain the best employees, and here are several tips for that:

Identify your core values

To establish core values, you need to think of what type of values you might be known for the most. Choose those that resonate with you before communicating it with the rest of your team. The core values you choose should align with vision statement and mission of your company. Your core values should be baked into the processes of every team and department to make them readily apparent. 

Promote personal development and success

Create a positive company culture that promotes personal development and success. It is when your company culture focuses more on individual talent and goals in order to keep your employees happy and inspired. Keep your employees engaged so they are more motivated to perform effectively and efficiently. Be more supportive of your employees on personal level to encourage their personal growth. 

Make your employees a priority

To create a strong company culture, you need to make your employees a priority. Invest in their well-being and treat teach employee equally. Take care of your employees and respect them. Your employees are human beings who also have their own personal lives outside their work. Do not pressure them to stay late or work overtime. Also, avoid contacting the outside work hours so they can work more efficiently during their work hours. Encourage them to establish work-life balance. 

Practice effective communication

Strong relationships will last if open communication is the foundation. In business and within an organization, it is important to establish open communication to avoid potential issues. Involve and inform your employees when making major company decision. By practicing, effective, open communication your employees will be feeling confident to speak up. Hence, be clear about your expectations and information your employees should know. 

Promote core values

After establishing the core values, promote them in various ways within your company. Keep the core values in mind through every task that you and your employees complete. As the leader, give examples of how to practice those core values such as encouraging teamwork, personal accountability, support, respect, honesty, hard work, education, and courage. Also, gauge feedback from your employees through various ways such as direct confrontation, surveys, or an anonymous tip box so you know what issues to address.

The Importance of Business Growth Plan

The Importance Of Business Growth Plan
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It is possible that you plan your own business growth and attempt to accelerate it. The key is to write clear road map. It is because the biggest hurdles of running business is to be caught in the moment and only think about the day in front of you. Meanwhile, you need to look ahead if you want to achieve success. Planning for your own business growth through a road map provides timeline for the next one to tow years on how revenue can increase. However, it is pretty challenging to write an effective business growth plan because there are so many strategies to consider. 

Definition of business growth plan

Business growth plan is a road map that outline of where your company sees itself in the nest one to two years. It is formatted to follow along with each quarter. You need to review your company at the end of  each quarter to see what goals it met and what goals it missed. Business growth plan is important for market share and penetration, recouping early losses, future risk minimization, and concrete revenue plans. 

Factors impacting business growth 

The Importance Of Business Growth Plan
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Before writing business growth plan in a form of clear road map, you need to understand and involve important factors that impact it. They are management to obtain fund and resources, leadership to train and navigate team to drive revenue, and customer loyalty to increase profits. 

Applying effective strategy for making business growth plan

You need strategies in making a clear road map for your business growth. There are countless strategies out there so it is a must to be selective in choosing some of the most effective ones. Here are major growth strategies to consider:

Market strategy

It refers to how you plan to penetrate your target customers. It is not meant for you to enter new market. It is more about how you leverage your current offerings. For example, you can adjust your price or launch new marketing campaign. 

Development strategy

It refers to how you look into ways to break your products and services into a new market. If in the current market you are still unable to find the growth, you can put a new market in your goal to achieve. 

Product strategy

It refers to how you focus on what new products and services you can target to your current market. It is how you can grow your business without entering new market. It is more about how you figure out what your customers are asking for. 

Diversification strategy

It refers to how you expand both your products and target markets. This strategy is very suitable for small businesses that have the means to be versatile with products and services to offer. It also focuses on what new market small businesses try to penetrate. 

Your business growth plan should include important points such as a description of expansion opportunities, a marketing plan to achieve the growth, financial goals and plans, as well as a breakdown of your company’s staffs and their responsibilities. 

Improve Your Business’s Cash Flow And Avoid Its Potential Problems 

Improve Your Business's Cash Flow And Avoid Its Potential Problems

No matter what type of business you are running, managing cash flow is vital since it is key to improve your business in overall. Cash is like an oxygen for your business. Without it, your business is likely going to suffocate and limited to grow. With well cash flow management, it is easier for you to apply various strategies to grow your business bigger. Keep in mind that management sometimes is much more important than the amount.

Avoid these mistakes when trying to improve your business’s cash flow

Managing cash is critical to the survival of your business. However, managing cash flow is not always as simple as it sounds. It is common for businesses to face various issues regarding their cash flow management. Some of them are preventable while some others are not. However, you can do your best to at least prevent obvious issues from happening in your cash flow management. 

Late payment

Late payment is almost common in business. Many businesses rely too much on payments being paid on time to pay bills and other expenses. In reality, the majority of customers will pay late. Therefore, you should not rely too much on your customers’ payment because then you will pay your expenses late and cause more problems to your cash flow. Develop best practice for billing and optimize invoicing tools to get your bills paid on time. 

Lack of profit

This is also another most common issue in cash flow management of almost every business. Even if your business makes steady profit, you still have to be wary of cash flow issues if you are looking to reinvest profit. Always hunt for profit making opportunities through new products, services, consulting work, and various deals to increase your business’s traffic and generate steadier cash. 

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Rely on loan to fund business

It is common for business to look for investment or loans to help fun their business expenses. However, it may cause another major issue to your business’s cash flow, especially if your income doesn’t meet the expectation. Also, if your income is less than you projected, a portion of your funds can be withheld by investor or bank. This is such a risky situation because then you no longer have emergency fund to help cover the unexpected that may happen to your business. 

Poor tax management

Regardless of your type of business, you are a tax filer which has responsibility to file correct amount of taxes on time. Tax filing may not cause direct issues to your cash flow if not handled well. However, where you are incapable of filing your tax correctly or on time, you will be subjected to interest payments or penalties which in return, can be damaging to your cash flow. Hence, make sure to stay on top of tax deadlines. If you need help, get advice from tax specialists. You may also consider delegating tax works to professionals to handle it if you don’t have enough time to manage it yourself. 

Putting Your Bali Villas for Sale Without Losing Bookings

Putting Your Bali Villas for Sale Without Losing Bookings

Many things come with running a vacation rental business in Bali. Having a handsome income, learning tons of things during the business ventures, meeting new people from all around the world, and many other rewarding things. However, not all owners can continue their vacation rental business. Some might have trouble with management—and some others might simply have things blocking their way to continue the path. If it turns out that you need to put your Bali villas property for sale, remember that you can still seal a good deal and not losing income in the process. Meaning, you still can receive bookings while trying to sale your vacation rental. Here are the steps you need to take to maximise your income during the transition phase.

Why You Should Not Stop the Booking When You Want to Sell the Villa

In real estate, you never know what will happen. Someone may be ready to buy, but their finance falls through or anything else occurs. At the table, deals go apart. You don’t want to lose the transaction and then go three or four months without bookings. It’s essential to keep the reservation open.

You can put your luxury villas for sale in Bali and still earning income during the selling period. The key is to collaborate closely with your property management and realtor to ensure that visitors are not inconvenienced and that potential buyers have all of the information they need to make an informed decision. You won’t undermine your rentals or your sale this way, and your revenue will continue to flow.

Put Your Bali Villas for Sale During the Peak Months

Put Your Bali Villas for Sale During the Peak Months

Contrary to the popular belief, listing your villas in Bali for sale during the peak season will actually benefit you. Many vacation homeowners do not list their homes during the peak rental season, which lasts three to four months and generates the majority of their income. Plus, having a prospective buyer look at a home that isn’t in perfect condition isn’t ideal. Making a video of the property is one approach. Have high-quality photographs on hand as well. Make sure all rooms are represented and that the photographs are as accurate as possible, including showing interior closets, the water heater, and other features. Your potential buyers can also book your villa to have real experience of how it feels like to be a guest there.  

At the same time, consider reserving three times each week to display the property. That way, you can be confident the property is ready to view and in good working order.

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Work with A Professional Agent for Selling Your Bali Villas

You’ll want to work closely with your real estate agent to figure out how to transfer future bookings and pay the property manager and management business after the sale. Before you offer or our put your houses in Bali for sale, all agreements should be written down and signed. Working with them will ease the selling process as they will take care of it from you while you manage the reservations. 

Inform Buyers of Limited Viewing Days Due to Bookings

This is why putting your Bali vacation rental for sale during the peak period is beneficial. Buyers want to know that you treat your visitors well, so hearing that your property is booked is great news! It means your property is good for business 

Don’t be concerned that limiting the number of times your property can be seen would deter buyers. Additionally, demonstrating your commitment to guest privacy and being an outstanding host results in satisfied customers, which leads to future reservations.

Set Days to Close Bookings for Reviews

Set a particular times and days to make appointment with your potential buyers. Setting a fixed time for viewing give you a chance to make sure the house to be as clean as possible. You don’t want to rush the house for a view when it’s not in its best shape.  

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But what if your potential buyers cannot come during the designated window? 

Expect the unexpected, such as a serious buyer who is unavailable to view the home during the designated viewing period. One method is to inform your guests that the property is for sale. Explain that you may need to get permission to show it to them when they arrive. In exchange for keeping the property clean, tidy, and ready at a specified time, offer guests a discount on the rental fee. Another option is to contact the owners of a local favorite restaurant and get the guests free lunch in exchange of them being displaced during the viewing. This is a different way of expressing gratitude to the visitor.

Sustainable Architecture, Have You Done Your Part?

Nowadays, there is a big awareness about being sustainable. But what does it means to become sustainable? Sustainable in this context means to us humans fulfill our needs in this planet without compromising the ability for the next generation to fulfill their needs in the future. So it basically means to live without damaging the planet so the future generations can still enjoy it. Then if we apply it in the architecture context, sustainable architecture is architecture that apply that concept of minimalizing the damage we done in to the environment  when we made or design the building, and when the building is still in use. 

Several ways you can achieve sustainable architecture

If you’re considering to make your own living space sustainable there are several ways you can do it. Heres what we compile on how you can make your own house or building sustainable.

Harness the Power of the Sun

home with solar panel

This can be achieved by placing photovoltaic cell in places where the sun shines so you can convert solar power to electricity. This can be a great way to become more independent from the grid. Even though you have can only generate electricity when its sunny, you can store excess power to a battery so you have power to use when its cloudy, raiing or at night. Beside raising the value of the house, having solar panel installed on your building can also become a way to gain some income. Because you can also supply the grid with your excess power generated from the sun. So you can reduce the amount you need to pay for electricity if you’re still dependent from the grid.

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Installing Better Window Panel and Frame

Beside as a source of natural light and for letting the wind through to the house, a high quality window can become a great insulator. Low quality windows transfer heat easily, so you heat from outside can easily heat your air conditioned room, making you set it colder, hence consuming more power. Proper window framing and better quality windows can help you insulate your house, hence saving power you would consume otherwise.

Greywater Recycling

There are 2 kinds of waste water that come from a typical home. Black water, which is water waste that has toilet waste mixed in. Next is greywater, which comes from shower, sinks, and washing machine. Greywater can still be treated and later reuse to flush toilet and water plants. If you want to implement this, it’s better to consult a contractor with prior experience with greywater recycling.

Beside greywater recycling, you can also reduce clean water consumption by collecting rainwater.

Using LED Lights Instead of Conventional Lights

room lit with led lights

To save power consumption, we recommend installing LED lights in your house instead of the other lighting methods. Why so? Because LED is more efficient than previous generation of lights the fluorescent, consume less power, brighter, and last longer. You can also get a directional light effect unlike fluorescent light that throw light to all direction. You can also get LED in more color temperature, so you can light your house with various way to match your theme.

How Delightful Customer Service Experience Can Boost Business

How Providing Delightful Customer Service Experience Can Boost Your Business

Lots of business owners focus on making their customers satisfied with their service. However, it is not enough anymore ad for today, providing more delightful customer service experience is what can make customers stay for a long time. It is because there is a sense of unexpectedness when it comes to customer delight. It is the highest level of customer satisfaction so it is almost guaranteed to boost brand loyalty. 

How to provided delightful customer service experience

Making your customer feel satisfied is good for your business. However, it will take it beyond when you can provide delightful experience. It is when you surpassed what you customers expected. And it is not only you who is responsible for delivering such customer experience. It is your as much as it is your employees’ and managers’. here are few things you can consider to do so:

Give something the customers didn’t expect

Give something the customers didn’t expect

When you are trying to make them satisfied, it means you provide something they expected for. You fulfill their expectations until they are satisfied with what they are looking for. Meanwhile, giving delight customer service experience means you do or give something they did not expect. For example, a auto repair service wash their customer’s car after fixing. It is not part of the job but when it is done, customers leave with a smile and won’t hesitate to come back. 

Help improve your staff’s knowledge and skills

When you have staffs who are in the front row of interacting with customers, you need to make sure they are knowledgeable and skillful for that. Aside from their competence, make sure you help develop your staffs to provide wow factor tot heir service. It can be through quick response, immediate identification of problems, technical knowledge, being able to solve the problems without needing to consult a manager or colleague. 

Collect feedback

Asses your customer delight over your products or services to find out the index. There are many feedback tools you can use such as interviews or surveys. The things you should be focused on when asking for feedback include service quality, communication, customer support, friendliness, etc. This way, you will be able to make the right improvements for your business. 

Solving problems effectively

It is great for you to help solve customer’s current problem.  However, it will be greater if you can help them solve their future problems as well. Hence, they know what challenges they are going to face you can give them recommendations, educational resources, tips, etc. 

Do and give the unexpected

You don’t have to do something grandiose to do and give unexpected thing to your customers. It can be something simple but meaningful for them. For example, you give them a coupon for 10 percent off their regular order. You never know maybe your customers are short on money so receiving this kind of coupon out of the blue will be appreciated. Don’t forget to give a word of appreciation for their regular order on the note of the coupon. 

Easy Steps to Make Your Bali Private Villa Sustainable & Eco-Friendly

Easy Steps to Make Your Bali Private Villa Sustainable & Eco-Friendly
An eco-friendly bamboo house in Seminyak

Today, sustainable tourism is becoming more prevalent in many facets of the global tourism business. Green tourism is getting increasingly popular these days. According to the Center for Responsible Travel, green tourism increased by 7% in 2017. Bali, like many other tourist sites, has benefited from tourism to modernize and globalize. And now it’s the leading region in Indonesia on sustainability awareness, with many local shops, bakeries, cafes, and other establishments promoting zero-waste living. There has been a big shift in thinking that has been long needed, from globetrotters pining for off-grid eco-friendly housing to vacation rental property operators investing in energy-saving technology. More and more travelers coming to Bali looking for a nature-surrounded vacation with eco-friendly travel in mind. It’s a good call for owners of Seminyak private villa Bali to revamp their vacation rental and make it greener.

Why Being Sustainable and Eco-Friendly is Important for Your Business

Climate change is becoming more widely discussed in the media, which is, of course, a positive thing. As people become more informed, they expect their holiday rental to be environmentally friendly. Furthermore, according to Booking.com’s Future of Travel survey, 44% of US travelers want to travel more sustainably in the future, and nearly two-thirds (63%) expect the travel industry to provide more sustainable travel alternatives. In 2021 and beyond, we should expect to see a more environmentally concerned mindset. As the research shows, there is a strong need for sustainable travel currently. This puts villa owners in Bali in a great position to meet demand while also contributing to the reduction of emissions created by the travel industry.

Use Eco-Friendly Toiletries & Complimentary

Use Eco-Friendly Toiletries & Complimentary
Refillable glass bottles for toiletries and wooden brush

Plastic trash is a major issue, with 8.3 billion tonnes manufactured since 1950 and 300 million tonnes discarded each year. All single-use plastic packaging should be replaced with biodegradable, zero-waste, or recycled alternatives, according to property managers. This entails looking for environmentally friendly providers for guest amenities and cleaning supplies.

Offer refillable soap containers instead. Not only will they look better in your kitchens and bathrooms, but buying in quantity is also better for the environment.

Help Guests Minimise Their Plastic Use

Provide reusable options for your guests, such as shopping bags, to help them limit their usage of plastic. Leave a supply of cloth shopping bags so they don’t have to return from the store with plastic bags.

Leaving reusable water bottles behind is another environmentally responsible option. Allow them to refill from your tap water filter, avoiding the purchase of disposable bottled water.

Consider how you dispose of rubbish in terms of the environment. Standard garbage bags are not biodegradable. Compostable garbage bags are available, so provide these to the in your Seminyak villa instead.

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Use Less Energy Lighting and Appliances

Equipping a home’s hardware and appliances with energy-saving devices is one technique to lessen a home’s carbon impact. These adjustments can help you save money on utility bills by making your home more energy efficient.

Switching to LED light bulbs is a simple way to get started. If you run a 3 bedroom villa Seminyak with private pool, for example, the electricity for lighting alone is huge. Imagine how much energy and money you can save with LED light bulbs. 

Another alternative is to add an automated thermostat to your heating and cooling system so that the temperature can be adjusted when the visitors are not there. They can easily fulfill 94% of your energy requirements. 

Grow Trees and Garden in Your Seminyak Villas

Grow Trees and Garden in Your Seminyak Villas 1
Take example of this private Seminyak villas that grows trees and nice garden in its backyard

Plant some trees on your land, whether it’s your home or your business. There are more than 60,000 different types to pick from. Above all, select a species that is well-suited to your Seminyak private villa Bali. In long summer just like it is in Bali, surrounding a villa with trees and plants reduces cooling expenses by effectively blocking the sun from heating up a residence.

Alternatively, you can also grow a garden to lower your carbon footprint. Aside from organically cleaning the air, refilling the soil, and saving energy on supermarket runs, having a vegetable and fruit garden is a definite way to amaze visitors. You can try easy food to grow, like lettuce, strawberry, basil, lemon basil, or mint. Your guests would love to just be able to pick few mint leaves in the garden for their Mojito!

Incorporate Sustainable Materials for Your Seminyak Private Villa Bali

Even though many of the houses you manage are already furnished, it’s good meeting with homeowners to talk about future repairs and decorative additions. As previously said, aim to source all resources locally and reduce your environmental impact by utilizing sustainable materials such as bamboo, reclaimed wood, recycled glass, or even cork!

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Try Green Energy

One of the most significant factors to climate change is electricity generation. Our electricity consumption is enormous, and we rely on burning fossil fuels to generate it, resulting in pollution of the air, land, and sea.

With numerous energy providers offering green energy alternatives, green energy is becoming more broadly available and accessible to everybody. It is feasible to use and manufacture energy without emitting any emissions by just switching your tariff.

Hiring Top Talents On Limited Budget

For those big names in business industry, hiring top talents seems to be easier because they have sufficient budget needed to accommodate them. However, it is not an easy feat for small businesses since limited budget mean many constraints to hold you back from hiring as you wish. In addition, there is possibility to hire the wrong people and the cost is not something to joke about. And for small business, making wrong move when hiring is too risky to even try. 

Outsourcing

How to get top talents with limited budget

There are many considerations when hiring talents for your business. Running your business is challenging enough that you cannot just rely on yourself. Your business grows and you need more people to help you manage it. Hiring talents is challenging especially for small business but there several things you can do to make good decision even on limited budget.

Take advantage of your business being small

Don’t be discouraged to hire top talents even what you have is small business. In fact, many employees leave their jobs at big business and prefer to work for the same position in smaller businesses. Those who choose this way often not think too much about money. They look for challenges instead. To attract top talents who like challenge, make sure to let them know that they can have a major impact and shape the future of your business.

Consider outsourcing

There are many ways you can get more hands to help you manage your business without spending too much money. It is outsourcing. This is pretty common ways businesses choose to do when they need additional but non-permanent talents. Outsourcing companies usually have their talents trained for variety of jobs and tasks, making them experienced and skillful. Outsourcing can help reduce the likely of wrong hires while also help save your money. 

Set clear expectations

When hiring employees, make sure you know what kind of employees you expect to join. Set clear expectations from the beginning so you know who to look for. It is applied to the hiring process in which you should set expectations from the beginning. Also, talk and discuss about salary at the beginning of interview process. If you wait for it to be discusses at the end, you may blindside potential hires instead. Aside from salary, be clear about job duties, office culture, and many other important aspects. 

Offer non-salary benefits

Not all employees are in for the adrenaline rush without getting paid properly. Hence, you can make up for the lack of payment with some other forms of compensation. You can offer competitive non-salary benefits such as childcare supports, flexible schedule, cooler offices, transportation reimbursement, remote work option, etc. You can figure out what kind of non-salary benefits that are competitive and interesting for new hires. You may consider work-life balance in deciding the forms of compensation to make.  Keep in mind that every individual may have different priority so not all of them are money-oriented because they might be more family-oriented